Outcrop Labs
Outcrop Labs
Ready when you are

The hard part isn't the idea. It's making it real.

Senior creative direction without hiring a whole department. Brand, packaging, campaigns, product. Concept through finished files, in weeks rather than a quarter of mood boards.

How we work
What we do

Here's what we do.

Most engagements start with the first three, in order. The fourth is for the work that comes after.

01

Build the brand

Identity, brand systems, packaging, and art direction that make people remember you and recognize you on a shelf. The load-bearing stuff, not a logo refresh.

  • Positioning turned into identity and brand systems
  • Packaging, photography, and art direction
  • Voice, look, and the details that carry it
02

Make the work

Campaigns, video, web, UI/UX, and product launches. Concept through production-ready files, with senior eyes on it the whole way so the finished thing still feels like the idea you started with.

  • Campaign assets and product launches
  • Video, photography, and web design
  • UI/UX and the actual files at the end
03

Automate the boring parts

Software and AI in the creative process. Tools, agents, and workflows that strip out the repetitive work and give a small team the output of a much larger one.

  • Creative tooling and agent workflows
  • Templates and systems your team runs
  • A production rhythm that doesn't need more people
How we work

Three short stages. No months of exploration.

If the concept isn't there after stage one, we'll tell you and stop. Better than producing something that was never going to work.

  1. 01Stage / Concept

    Find the idea

    We dig into the product, the positioning, and the people you're selling to, and come back with concept directions worth making. Real ideas with legs, not a deck of moods.

  2. 02Stage / Produce

    Make it real

    Weeks, not quarters. Design systems, shoot direction, campaign assets, launch work, and the finished files at the end. Senior eyes on every deliverable, so what ships still feels like the idea we started with.

  3. 03Stage / Handover

    Hand it off, stay close

    We build the templates and systems your team runs on and pair with them until they can run it without us. A small retainer keeps a creative director close for art direction and the next hard call. New projects are hourly, and only when you want them.

FAQ

Stuff people ask us.

Brand systems, identity, and packaging. Photography and video direction. Web design and UI/UX. Campaign assets and product launches. If it carries your brand into the world, we've probably made one, and we work the whole range from early positioning and concept development to the production-ready files themselves.

Series A through mid-market is our sweet spot. Companies that need executive creative chops but can't justify a full creative department, or want senior firepower for a launch, a rebrand, or a product that deserves better than it got. If you need an agency of record with twenty account managers, we're not it.

$2,000/month, same as every practice. That covers the day-to-day: art direction, reviews, the occasional hard call. Hourly is for projects only, and only when you want them. A packaging system and a landing page are different animals, so we scope each project after the first call. We don't box you in; cancel anytime with 30 days' notice.

Standing fractional CCO time. Everything you'd need day to day: art direction, creative review, agency and vendor management, and being on call when something has to look right by Friday. Projects (new campaigns, shoots, brand work) are the only hourly part. The retainer is about keeping senior creative close without paying for hours you don't need.

No. We work next to them, and usually make them better. If you don't have a creative team yet, we'll help you build one: the first hires, the systems they'll work from, and the standards they'll hold. Our job is to make your team look great, not to replace them.

Yes, mutual NDA before we get into the weeds. We're also pretty quiet about who we work with. Most of our clients come from referrals, so we'd rather earn the next one than splash the last one across our homepage.

Get in touch

Got a brand that deserves better work than it's getting? Let's poke at it.

Tell us what's not working. We'll come back within 48 hours and tell you if there's something worth making and what the first stage looks like.

Get in touch

Tell us what you’re working on.

A few sentences is plenty. We’ll reply within 48 hours.

What do you need?

We reply within 48 hours.