Three senior operators. One small firm.

Jon runs the tech side. He came up at the big Shopify Plus agencies (BVAccel, eHouse Studio, Concise), shipping builds for dozens of brands across categories and every layer of the stack. He's since co-founded three companies, currently serves as COO of his latest startup, and splits the rest of his time as a fractional CTO for teams that want senior firepower in the room without running a search for it.

He's the one talking to your engineers and writing the code that ends up in your repo. He builds the pipelines that turn manual work into measurable cost savings, the agents and retrieval that take real load off your team, and the boring infrastructure that keeps it running on Monday morning. Craft first, decks last, and a quiet preference for shipping the thing over arguing about it.

Margaret runs the marketing side. She started in magazine journalism at Syracuse's Newhouse School and spent the next decade turning B2B SaaS companies into companies people had actually heard of, with stops at startups in EdTech and data visualization and a long run as Senior Director of Marketing at Feedonomics.

She's the one writing the story, picking the channels, and telling you when the deck is hiding the point. Storytelling first, then positioning, then the unsexy operating cadence that turns activity into pipeline. She'll also be the first to tell you when a campaign isn't worth running.

Zach runs the creative side. He's held Chief Creative Officer roles, built Untitled Creative, and now leads creative innovation at Paleovalley, with a career spent where brand, design, and execution meet. His work spans brand systems, packaging, photography, video, web design, UI/UX, and the countless details that turn a good idea into something people actually want to buy, from early positioning and concept development through production-ready files, campaign assets, and product launches.

He's the one shaping the idea, designing the experience, directing the shoot, and staying close enough to the work to make sure the final thing still feels like the original vision. More recently he's been bringing software and AI into that process, building tools, agents, and creative workflows that strip out repetitive work and give small teams the output of much larger ones. High standards, low tolerance for unnecessary process, and a strong preference for making the thing real instead of spending three weeks talking about what it could be.