Outcrop Labs
Outcrop Labs
Ready when you are
Outcrop Labs / Our Team

Two senior operators. One small firm.

Outcrop Labs is run by Jon and Margaret Iler. Jon runs the tech, Margaret runs the marketing, and the kitchen table doubles as the conference room.

Who you'll be working with

No account managers. No layers.

When you hire us, you get us. The same two people doing the work, on the calls, and answering your email.

Jon Iler
Tech · AI practice

Jon Iler

Jon runs the tech side. He came up at the big Shopify Plus agencies (BVAccel, eHouse Studio, Concise), shipping builds for dozens of brands across categories and every layer of the stack. He's since co-founded three companies, currently serves as COO of his latest startup, and splits the rest of his time as a fractional CTO for teams that want senior firepower in the room without running a search for it.

He's the one talking to your engineers and writing the code that ends up in your repo. He builds the pipelines that turn manual work into measurable cost savings, the agents and retrieval that take real load off your team, and the boring infrastructure that keeps it running on Monday morning. Craft first, decks last, and a quiet preference for shipping the thing over arguing about it.

Margaret Iler
Marketing · Marketing practice

Margaret Iler

Margaret runs the marketing side. She started in magazine journalism at Syracuse's Newhouse School and spent the next decade turning B2B SaaS companies into companies people had actually heard of, with stops at startups in EdTech and data visualization and a long run as Senior Director of Marketing at Feedonomics.

She's the one writing the story, picking the channels, and telling you when the deck is hiding the point. Storytelling first, then positioning, then the unsexy operating cadence that turns activity into pipeline. She'll also be the first to tell you when a campaign isn't worth running.

Get in touch

Like what you've read? Let's talk.

Tell us what you're working on. We'll come back within 48 hours and let you know which practice fits, what the first stage would look like, and whether we're the right people for it.

Book a 30 min intro
Get in touch

Tell us what you're working on.

A few sentences is plenty. We'll reply within 48 hours.

What do you need?

We reply within 48 hours.