Tech · AI practice
Jon Iler
Agency veteran. Founder, entrepreneur, and bleeding-edge technology expert.
Outcrop Labs / Senior help, on tap
We help your team turn the next big bet into something that actually ships.
Two practices, one playbook. We figure out what to build, build it with you, and hand it to your team, whether it's an AI build or a marketing motion.
Two practices, one playbook.
Lead with the practice that'd move the needle most. We'll tell you when running both moves it further.
Practice 01
AI that ships
Senior AI engineering for teams that have stalled at the demo stage. Agents, RAG, evals, and the boring infrastructure that keeps it running on Monday morning when you're not watching.
- Where AI helps and where it won't
- Agentic workflows, retrieval, and evals
- Hand-off, then retainer for maintenance
Practice 02
Marketing that lands
Fractional executive marketing for companies that need senior chops without a $400k CMO hire. Brand, identity, go-to-market, and a demand engine your team can actually run.
- Positioning, identity, and sales narrative
- GTM motion and demand-gen plumbing
- Hires, playbooks, and ongoing advising
Meet the team.
Two people doing the work. The same two people on your calls, in your repo, and answering your email.
Marketing · Marketing practice
Margaret Iler
Newhouse grad. Former Feedonomics Senior Director of Marketing.
Three short stages. The same playbook either way.
AI build or marketing motion, the cadence is the same. Each stage earns the right to the next one. If we don't find anything worth building in stage one, we tell you, and we don't waste your money on stage two.
- 01Stage / Field
Walk the ground
We talk to the people doing the work, watch where the time actually goes, and come back with the realities of where we'd actually help, and where we wouldn't.
- 02Stage / Build
Build a real thing
Weeks, not quarters. We ship end to end inside your stack, your data, your CRM. Real code or real campaigns. Real users. Not a demo, not a deck.
- 03Stage / Handover
Hand it off, stay close
We pair with your team until they can extend it without us. From there, a small retainer keeps us in the loop for maintenance, advising, and the next hard call. New build-outs are hourly, only when you actually want them.
Stuff people ask us.
Whichever one is more broken. Most engagements start with the practice that's blocking the others. AI work won't matter if you can't reach the people who'd buy it, and marketing won't matter if the product can't deliver. Talk to us and we'll tell you which one to pull first.
Yes. The same retainer model covers both practices, scoped to what your team actually needs. We try not to spread thin though. Most engagements lead with one practice and bring in the other once the first one has traction.
Retainers start at $1,000/month for AI and $1,500/month for marketing, scaling with company size and scope. The retainer keeps us close for maintenance, advising, and the occasional hard call. Active build-out is billed hourly on top. Cancel anytime with 30 days notice.
Mid-market is our sweet spot. Series A through pre-IPO, anywhere there's a real workflow on the line and a team that can own the thing once it's built. We're not the right fit if you're pre-product and looking for someone to build your whole stack from scratch.
Yes, mutual NDA before we get into the weeds. We're also pretty quiet about who we work with. Most of our clients come from referrals, so we'd rather earn the next one than splash the last one across our homepage.
Get in touch
Got a problem that's begging for senior help? Let's poke at it.
Tell us where the rough edges are. We'll come back within 48 hours and let you know which practice fits, what the first stage would look like, and whether we're the right people for it.